Pepsi // Superbowl 50

CHALLENGE: Make Pepsi the most talked about brand at Superbowl 50.
SOLUTION:  Give consumers Pepsi 12-packs that include a Google Cardboard so that football fans can experience highlights from the game, the halftime show, and even the funniest commercials, all in 360 degree virtual reality. Pepsi 360 has the power to revolutionize the way we all consume content, and it starts at Superbowl 50.