Mars Gum

  • Mars Gum #GETYOUROWN
  • Mars Gum #GETYOUROWN
  • Mars Gum #GETYOUROWN
  • Mars Gum #GETYOUROWN
  • Mars Gum #GETYOUROWN

CHALLENGE:  Drive purchase of Mars brand gum and make it relevant again in a time where mints and chewables are at the forefront of the industry while gum sales are at an all time low.
SOLUTION:  Create gum etiquette that consumers can relate to. We’ve all experienced the last piecer, the moocher, or the double taker, but now it’s time to #GetYourOwn. By using a hashtag we allow gum to insert itself back into the modern digital era and become relevant again.

Counter Display & Endcap


Free-Standing Display

  • Free Standing Display
  • Free Standing Display