BRISK Iced Tea
CHALLENGE: Develop a new key visual utilizing the packaging artwork that represents the robust flavors of BRISK iced tea, is vibrant, and separates itself from the competitors.
Re-imagine and leverage the flat can artwork to create three-dimensional spaces with different elements exploding out from behind the headline. Bright and saturated colors captivate the consumers’ eyes while the depth and dimension holds their attention. BRISK saw a 10% increase in sales the first year after the new creative was launched.